Sometimes: A Poem Arrives

2026Brand and app design

A poetry app for iPhone and iPad, designed and built from scratch, with its identity. Its mark is two quotation marks, one turned 180°, meeting as an S. Poems arrive at the pace and hours you set, chosen with the hour, the season and the weather in mind, with Home Screen widgets and an archive of every poem.

Identity

In use

A poem arrives as a notification, at an hour you choose, and opens straight into the poem.

iPhone

Sometimes – a poem arriving line by line: “This world of dew is a world of dew”

Sometimes – reading “Stopping by Woods on a Snowy Evening” by Robert Frost

Sometimes – reading “Velvet Shoes” by Elinor Wylie at night

Sometimes – the archive of poems that have arrived, by month

Widgets

Sometimes – the large Home Screen widget: “When Lilacs Last in the Dooryard Bloom’d” by Walt Whitman

Sometimes – the medium widget at night: “A slumber did my spirit seal” by William Wordsworth

Sometimes – the small widget: the opening of a poem by Robert Frost

Sometimes – the small widget at night: the opening of a poem by William Wordsworth

Sometimes – the large widget at night: “Stopping by Woods on a Snowy Evening” by Robert Frost